About the Journal

Jahangirnagar University Journal of Business Research (JUJBR) is a bi-annual journal (published in June and December) of the Institute of Business Administration (IBA-JU), Jahangirnagar University. This Journal is purely academic and published in English only. The Journal contains research-based articles on topics related to business, entrepreneurship, economics, trade, commerce, industry and relevant areas. JUJBR is further devoted to bridge the gap between theories and practices. The mission of JUJBR is to present the contemporary research and development work in functional and other support areas of business. The journal is published by the Editor, JUJBR, Institute of Business Administration (IBA-JU), Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.