Jabin, S. 2025. The Extended Unified Theory of Adoption and Use of Generative Artificial Intelligence in Accounting Profession: Evidence from Emerging Economy: The Extended Unified Theory of Adoption and Use of Generative AI in Accounting Profession. Jahangirnagar University Journal of Business Research. 25, 01 (Jun. 2025), 93–112. DOI:https://doi.org/10.53461/jujbr.v25i01.92.