Muhsina Jannat and Nayeema Ahmed 2025. Social Media Influencers: Examining the Mediating Effect of Parasocial Interaction and the Moderating Effect of Online Comments on Purchase Intention : Social Media Influencers. Jahangirnagar University Journal of Business Research. 25, 01 (Jun. 2025), 69–92. DOI:https://doi.org/10.53461/jujbr.v25i01.95.