MUHSINA JANNAT; NAYEEMA AHMED. Social Media Influencers: Examining the Mediating Effect of Parasocial Interaction and the Moderating Effect of Online Comments on Purchase Intention : Social Media Influencers. Jahangirnagar University Journal of Business Research, [S. l.], v. 25, n. 01, p. 69–92, 2025. DOI: 10.53461/jujbr.v25i01.95. Disponível em: https://jujbr.iba.juniv.edu/jujbr/article/view/95. Acesso em: 28 jul. 2025.