Exploring the Benefits of Artificial Intelligence Adoption in Ready-Made Garment Industry of Bangladesh.

Artificial Intelligence Adoption in Ready-Made Garment

Authors

  • Md. Mahathy Hasan Jewel Associate Professor, Department of Marketing, Jagannath University, Dhaka, Bangladesh
  • Dr. Md. Nazmul Hossain Professor, Department of Marketing, Faculty of Business Studies, University of Dhaka
  • Dr. Ashraful Islam Chowdhury Professor, Department of Marketing, Faculty of Business Studies, University of Dhaka

DOI:

https://doi.org/10.53461/jujbr.v25i02.69

Abstract

This paper investigates the benefits associated with the use of Artificial Intelligence (AI) in the apparel industry of Bangladesh. The study focuses on seven key AI tools: Machine Learning, Expert Systems, Decision Support Systems, Optimization Systems, Image Recognition and Vision, Deep Learning, and Neural Networks. By examining the applications and impacts of these technologies, this research aims to provide insights into how AI can enhance operational efficiency, improve product quality, and foster sustainability within the sector. The study employed a convenience sampling method, utilizing a quantitative research approach through a questionnaire-based survey conducted in ready-made garment factories. A sample size of 300 participants was analyzed using Smart PLS4 Structural Equation Modeling (SEM). The results indicated strong positive correlations among five variables—Expert Systems, Decision Support Systems, Image Recognition and Vision, Deep Learning, and Neural Networks—highlighting their significant impact on the apparel industry in Bangladesh. Conversely, a negative correlation was found between Machine Learning and Optimization Systems and their impact on the industry. These findings offer valuable insights for stakeholders in the Bangladesh apparel sector, guiding the integration of AI technologies.

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Published

06-01-2026

How to Cite

Jewel, M. M. H., Dr. Md. Nazmul Hossain, & Dr. Ashraful Islam Chowdhury. (2026). Exploring the Benefits of Artificial Intelligence Adoption in Ready-Made Garment Industry of Bangladesh.: Artificial Intelligence Adoption in Ready-Made Garment. Jahangirnagar University Journal of Business Research, 25(02), 25–44. https://doi.org/10.53461/jujbr.v25i02.69